Maximise your marketing effectiveness: How to get more from your marketing

Available on-demand – Watch recording

Marketing leaders are faced with an ongoing barrage of challenges from fast-evolving AI to the pressure of achieving better results with fewer resources, as well as getting the most from your CDP investment and needing to balance short term KPIs with long term goals. We understand that marketing leadership is a tough job right now!

We’d like to invite you to join our webinar on ‘How to maximise your marketing effectiveness’ on Weds 13th March at 12pm.

Our panel of B2B marketing experts will be addressing some of these key challenges, and sharing insights and practical solutions to address these issues – we’ll be covering people, process, data and tech.

Our panel includes:
Emily Nicols, Group Marketing Director, Informa Markets
Zoë Merchant, Managing Director Bright
Sian Heaphy, Certified Agile Marketing Trainer & Director, Bright

In this session you’ll learn how to improve the effectiveness of your marketing machine, including:

👉 People: Improving ways of working, determining future skills and developing a growth culture
👉 Process: Optimising your operating model to improve revenue and customer centricity.
👉 Data: Achieving optimal RevOps and KPI setting
👉 Tech: Maximising the value from your existing martech stack and optimising GenAI opportunities

You’ll also hear examples of how you can find hidden value within your existing marketing and how to prioritise your efforts for the biggest impact.