Marketing operations are the powerhouse behind every successful marketing strategy. Our dynamic panel discussion features experts Lisa Sutton, CRO and marketing operations specialist and Amanda Green, experienced marketing operations leader.
During the session we explored how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing effectiveness.
Watch the vide to gain insights and advice on:
- Boosting effectiveness: Real examples of how a test-and-learn mindset drives results
- Agile marketing in action: Quick wins to boost operational flow and remove bottlenecks
- Measure what matters: The key metrics driving high-performance marketing ops
- Culture hacks: Break silos and get your team collaborating and adapting to change
- Future-proof ops: AI, automation, and adopting what’s next in marketing innovation.
Meet the speakers
Lisa Sutton
CRO and marketing operations specialist
Lisa is an experienced leader with a proven track record in growing businesses across multiple industries. She always focuses on a customer-centric approach and has a talent for identifying opportunities, removing barriers, and leading teams with strong adaptability and resilience.
Amanda Green
Director of Marketing Operations and Analytics, Stenn
Accomplished Operations senior leader with 22 years’ experience working with Sales, Marketing, Customer Success, Finance, legal and IT teams cross Media, SaaS and Event industries.
Zoë Merchant
Managing Director, Bright
Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.