Get to the heart of your customers’ needs
On Demand Event
Tips and tricks to developing personas and buyer journey maps that pack a punch
Creating useful, high–quality user personas can be time consuming, expensive and, if we’re honest, a bit of a pain. You may find yourself cutting corners just to get it done, but this in turn leads to a flawed understanding of your audience that just won’t cut the mustard.
The knock-on to this, of course, is a poorly designed buyer journey that fails to generate content or comms that ignite interest, create excitement or instil brand loyalty. Ultimately, you’ve left your customers without a compelling reason to use or buy your product or service.
So, let’s turn it around. Jump into this high intensity bootcamp to explore:
- How to best start personas and journey development
- Tips for mapping out your work in helpful visualisations
- Ways to make the most of your personas and buyer journey
- Why you need to validate your learnings with agile marketing
Not got time to watch the full bootcamp? Get all the tools you need to get started with our one-page game plan.
Has this piqued your interest in learning more about agile marketing? Check out our resources or sign up for future bootcamp events.
Agile marketing speakers
Chloe Emmerson, Senior Marketing Manager
Chloe is our go-to expert at Bright when it comes to personas and buyer journey development. She will bring her experience and tips to allow you to get the most out of your maps, as well as how to use content to generate leads.
Martha Orgles, Marketing Manager
Martha has in-depth experience in transforming personas and buyer journeys. In this session, she will go into depth on how to validate your learnings when it comes to this subject and what to watch out for when it comes to the common mistakes.