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Adapt or fall behind: How Agile Marketing powers marketing operations – Reading list

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the effectiveness of the marketing operations within your organisation.

Books:

Atomic Habits by James Clear

Why it is useful: Emphasises the value of small, incremental changes that compound over time. It is ideal for those looking to build high-performing teams by embedding productive, habit-based routines into daily workflows.

Key Takeaways
: Readers will learn how to foster a culture of continuous improvement through habit formation, helping their teams to stay consistent, disciplined, and focused on meaningful goals that support sustained growth.

Hacking Growth by Sean Ellis & Morgan Brown

Why it is useful: Perfect for marketers focused on data-driven strategies, this book dives into growth hacking, a method of rapid experimentation across marketing channels. It is ideal for companies wanting to drive quick, scalable growth through continuous testing.

Key Takeaways
: Readers will learn how to implement growth hacking tactics within their marketing teams, focusing on optimisation, customer acquisition, and scaling results. 

Transforming the B2B Buyer Journey By Antonia Wade

Why it is useful: This book offers offers a new way of thinking that accommodates the many nuances in B2B buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage.The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing’s relationship with sales.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer 

Why it is useful: This book provides a roadmap for integrating AI into marketing operations, including how to use AI to streamline workflows and personalise marketing efforts at scale. 

Articles:

Using Data to Drive Your Marketing Strategy by McKinsey & CompanyLINK 

This resource discusses how data can be leveraged to make marketing strategies more effective. It explains how businesses can gather insights from customer behaviour, optimise campaigns, and continuously improve performance through data-driven decisions.  

Why it is useful: In an age of big data, this guide is essential for businesses looking to make informed marketing decisions that directly impact ROI. 

The Future of Marketing Automation by Smart InsightsLink 
Why it is useful: Discusses emerging trends in marketing automation and how businesses can leverage AI and machine learning to create more efficient and future-proof marketing strategies. 

 

Bright’s Marketing Effectiveness blogs

Whitepaper:

Marketing ATOM (Agile Target Operating Model) whitepaper by Bright

Why it is useful: The Marketing ATOM (Agile Target Operating Model) whitepaper helps B2B teams to adapt and deliver and includes:

  • A blueprint to build your own Marketing ATOM
  • How to create a strong business case
  • A checklist for seamless set up
  • Tips to measure your ATOM’s impact

Podcasts:

The Global Agile Marketing Podcast by John Cass 

Why it is useful:This podcast dives into various agile marketing tactics, including practical steps that can remove roadblocks and improve efficiency. It is a go-to for marketing professionals seeking quick wins. 

Building High-Performing Teams by The Modern Manager Podcast

Why it is useful: This episode discusses strategies to build cross-functional teams that collaborate effectively, breaking silos and improving marketing operations in the process. 

Videos:

How AI is Revolutionizing Marketing by Salesforce

Why it is useful: This video explains how AI is being used to personalize marketing efforts, automate workflows, and predict customer behaviour, making it crucial for businesses looking to future-proof their operations. 

Alaina RobertsAdapt or fall behind: How Agile Marketing powers marketing operations – Reading list

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