Learn how to work smarter and deliver results with agile marketing
Introduction to Agile Marketing
One day training bootcamp
Are you ready to break free from traditional, slow-moving marketing processes and embrace a smarter, faster way of working?
Agile Marketing offers the tools and mindset to stay ahead in an ever-changing market.
Our one-day Agile Marketing Bootcamp, available in-person or online, is perfect for groups of up to 8. It’s designed for mid to senior-level marketers who want to master the basics of agile marketing and marketing managers and team leaders introducing agile methods to their teams.
In just one day, you’ll learn how Agile Marketing can help you and your team deliver value faster, align with business goals, and collaborate more effectively—no matter your industry.
Why we’re different
At Bright, we’re not just trainers—we’re agile marketing practitioners with real-world experience. Our bootcamp blends expert insights with practical tools, ensuring you leave equipped to implement agile principles and drive real results.
Whether you’re new to agile or simply looking to sharpen your skills, this bootcamp provides the practical knowledge and inspiration you need to take your marketing to the next level—all in a format tailored to your needs.
If you’re looking for a deep dive into agile marketing, check out our ICA certified Agile Marketing Training!
Agile marketing training – one day bootcamp benefits
1. A new way of thinking
Understand how to shift from rigid plans to flexible, iterative processes that allow you to respond to change and focus on what matters most.
2. Practical tools you can use immediately
Learn to implement tools like Kanban boards and sprint planning to manage workloads, prioritise tasks, and boost productivity.
3. Faster results through experimentation
Discover how small, data-driven tests can unlock big insights and improve your campaigns over time.
4. Enhanced team collaboration
Break down silos and learn how to work cross-functionally, ensuring everyone is aligned and pulling in the same direction.
5. Clarity on how to measure success
Gain confidence in using data and KPIs to assess progress and optimise your marketing activities for better outcomes.
6. Insights from real-world applications
See how agile methodologies are being used successfully across industries, and take inspiration from actionable examples.
Agile marketing has been a game changer for us. Whilst asking the teams to change their way of working was challenging at times, it bore fruit in the end once they understood that it’s not just about speed; it’s about being strategically aligned and responsive. The clarity and focus that Bright’s training brought have enabled us to be more adaptive and impactful.”
Making the most of your bootcamp experience
1. Preparation – Marketing review and use case identification
First, we’ll work with you to understand your business, current ways of working, team strengths and help you identify a real use case to demonstrate the value of agile marketing.
2. One day training bootcamp
Delivered online or in person, we help up to 8 of your team learn what and how to apply agile marketing skills to your business
3. Supporting playbook
Your agile marketing handbook including templates and how-to’s so your team can continue to go agile and support your use case post bootcamp.
Agile marketing syllabus
The interactive bootcamp helps you and your team get to grips with agile marketing and how it will apply to your business across five key areas.
Getting agile:
Understanding the agile marketing fundamentals
Agile marketing in action:
The practical application of agile marketing – sprints, standup, retros and how you can apply them
Customer focused:
Develop your audiences, drive customer centricity and boost engagement
Data and experimentation:
Build an experimentation framework to deliver continuous improvement with test, learn & optimise cycles
Embed agile marketing:
How to adopt agile ways of working and develop a growth mindset to drive sustainable change
Take a look at the impact our agile marketing training can have…
Find out more about an agile marketing bootcamp
Yes! I want to know more about how to get started with agile marketing and a tailored training bootcamp to empower my marketers.
What are the business benefits of marketing agility?
Demonstrate results and ROI through working in a lean and agile way
Scalable marketing model to adapt to market change
Independent and cross-functional agile teams, aligned to business goals
Work in ‘test, learn and improve’ sprint cycles to provide fast feedback loops
Clarity on roles, responsibilities, targeted outcomes, and metrics
Become more efficient and productive – prioritising what matters
Stay focused and aligned to strong customer focused targets
Encourage curiosity and experimentation at brand, local and central levels
Reduce risk and control budget – make better decisions and adapt at speed