Don’t be fooled by vanity metrics
Use high-performance metrics to monitor performance
On-Demand Event
Data-driven insights are your key to continuous improvement and optimisation. They are fundamental to agile ways of working, giving you the data you need to iterate and optimise your marketing activity and better support your business goals.
According to LinkedIn, only 18% of marketers believe they accurately and successfully measure ROI. So, what are the right metrics to monitor and measure to demonstrate the value of marketing?
In this high-intensity on-demand bootcamp, you will learn:
- The difference between KPIs and metrics
- How to identify and avoid the vanity metrics
- Ways to influence and embed a data-driven attitude into your organisation and teams
Agile marketing expert speakers
Sian Heaphy, Director
Sian creates, runs and reports on large and complex agile marketing programmes and projects for Bright and our clients. She is passionate and knowledgeable when it comes to data insights and the value they have in influencing and optimising marketing activity.
Pete Shelton, Digital Marketing Manager
Pete is an expert when it comes to improving reporting and putting insights to work to better support business goals. He is a master at identifying the key metrics amongst the vanity metrics to streamline reporting and help clients make more informed marketing decisions.