Getting started with agile marketing: Pilot campaign
If you want to understand the potential impact and value of increasing agility, productivity and effectiveness in your marketing team a pilot is a great way to get started.
Running a pilot campaign based on a relevant use case designed to deliver benefits to your business, gives you the opportunity to test the concept of agile marketing, whilst minimising disruption. Our collaborative approach includes creating a business case for scaling agile marketing to help your executive team understand the potential benefits beyond the pilot.
What is an agile marketing pilot campaign?
The pilot is based on testing a hypothesis to meet a specific objective, for example does increasing personalisation increase leads from target accounts, will refining our personas increase penetration in target segments or will taking a multichannel approach increase registrations and attendance for an event. The campaign will be set up and managed using our accredited agile marketing methodology and run over a period of 12-15 weeks.
Our team of agile marketing experts, who are also seasoned B2B marketing practitioners will work with your team to launch, manage and report on the impact of the pilot.
What are the benefits?
The marketing world is in flux, with tech advancements and customer expectations rewriting the rulebook. You’re on the frontline, facing down:
Agile experience
See how agile marketing will work in your business and understand the impact and results it can generate
Best practice
Learn and embed best practice. to enhance team productivity, agility and data-driven decision making
Close the effectiveness gap
Deliver greater value from your marketing by empowering your team to ‘be agile’ (not just ‘do agile’)
Demonstrate the impact
Measurable results to inform a business case setting out the value of scaling agile marketing from the pilot campaign learnings
How does it work?
What kind of results can I expect?
We have lots of case studies which demonstrate the value of agile marketing and most of them start as a pilot. Activating agile marketing gives you long term value by continually optimising your marketing programmes, providing a solid foundation for your teams to work in a way that allows them to better prioritise, keep pace with the business goals and adapt to market changes.
High performance teams take an agile marketing approach:
Global publishing and events company Informa Markets PLC, Pharmaceutical division saw their showcase event drive 123% revenue increase with agile marketing training and pilot programme activation
Global tech company ADP implemented agile marketing methodologies within the international marketing division and achieved increase speed of campaigns into market, greater cross functional collaboration to drive continuous improvement of activities and campaigns and a focus on data-driven decision making.
How do I get started?
Simply get in touch and we can talk about how to get your agile marketing pilot campaign underway
Agile marketing has been a game changer for us. Whilst asking the teams to change their way of working was challenging at times, it bore fruit in the end once they understood that it’s not just about speed; it’s about being strategically aligned and responsive. The clarity and focus that Bright’s training brought have enabled us to be more adaptive and impactful.”
We’ve got experience across a variety of organisations
Get in touch
Complete the enquiry form and we can talk about how to get your agile marketing pilot campaign underway.