Getting started with agile marketing: Pilot campaign

If you want to understand the potential impact and value of increasing agility, productivity and effectiveness in your marketing team a pilot is a great way to get started.

Running a pilot campaign based on a relevant use case designed to deliver benefits to your business, gives you the opportunity to test the concept of agile marketing, whilst minimising disruption. Our collaborative approach includes creating a business case for scaling agile marketing to help your executive team understand the potential benefits beyond the pilot.

The pilot is based on testing a hypothesis to meet a specific objective, for example does increasing personalisation increase leads from target accounts, will refining our personas increase penetration in target segments or will taking a multichannel approach increase registrations and attendance for an event. The campaign will be set up and managed using our accredited agile marketing methodology and run over a period of 12-15 weeks.

Our team of agile marketing experts, who are also seasoned B2B marketing practitioners will work with your team to launch, manage and report on the impact of the pilot.

The marketing world is in flux, with tech advancements and customer expectations rewriting the rulebook. You’re on the frontline, facing down:

Agile experience

See how agile marketing will work in your business and understand the impact and results it can generate

Best practice

Learn and embed best practice. to enhance team productivity, agility and data-driven decision making

Close the effectiveness gap

Deliver greater value from your marketing by empowering your team to ‘be agile’ (not just ‘do agile’)

Demonstrate the impact

Measurable results to inform a business case setting out the value of scaling agile marketing from the pilot campaign learnings

We have lots of case studies which demonstrate the value of agile marketing and most of them start as a pilot. Activating agile marketing gives you long term value by continually optimising your marketing programmes, providing a solid foundation for your teams to work in a way that allows them to better prioritise, keep pace with the business goals and adapt to market changes.

Activation support

Once you’ve proven the impact and value with an agile marketing pilot campaign, the business case to roll-out will practically write itself. We’ll help you bring the rest of the marketing function into the fold with all the knowledge, skills and ways of working needed to ensure the results are seen across your organisation.

Below are some examples of the value that agile marketing transformation can bring.

Complete the enquiry form and we can talk about how to get your agile marketing pilot campaign underway.