Empower your marketing team with agile skills
Transform your marketing team with agile training
Today, marketing teams must be adaptable, data-driven, and highly collaborative. Our ICAgile-accredited Agile Marketing Training Course is designed specifically for in-company training, helping marketing teams adopt Agile methodologies to improve efficiency, responsiveness, and overall performance.
Led by expert Agile marketing practitioners, this hands-on, interactive course provides the frameworks, tools, and strategies to embed Agile working across your marketing organisation. Whether you need to improve campaign execution, boost team collaboration, or accelerate time-to-market, this course equips your team with practical Agile marketing skills that drive real results.
Why Agile marketing is essential for teams
Marketing teams that embrace Agile experience:
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Faster execution and reduced bottlenecks
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Stronger alignment between marketing, sales, and product teams
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More impactful, data-driven campaigns
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A test-and-learn mindset that drives continuous improvement
By training your team with ICAgile-accredited Agile marketing experts, you ensure they have the skills, mindset, and tools to deliver higher-impact marketing strategies with measurable results.
Why choose our Agile marketing training for your team?
In-company training for marketing teams
Tailored to your organisation’s unique challenges and goals, ensuring immediate applicability.
ICAgile accreditation –
Your team earns a globally recognised ICP-MKG certification, proving their expertise in Agile marketing.
Hands-on, interactive learning
Practical exercises, real-world case studies, and Agile frameworks applied directly to your team’s work.
Expert practitioner-led training
Delivered by leading Agile marketing professionals with experience in embedding Agile in global marketing teams.
Immediate impact
Drive marketing effectiveness, improve agility, and align marketing with business outcomes for better ROI.
Ongoing support for implementation & pilot activation
We help your team apply Agile marketing with hands-on support for pilot activation, ensuring a smooth transition from learning to real-world execution.
Who is this training for?
This course is designed for marketing teams and departments looking to adopt Agile marketing principles at scale.It is ideal for:
- Marketing teams seeking to improve speed, collaboration, and responsiveness
- CMOs, Heads of Marketing, and Marketing Directors implementing Agile transformation
- Marketing Operations teams optimising processes for greater efficiency
- In-house marketing teams looking to align with Agile ways of working
- Corporate and enterprise marketing departments wanting structured Agile adoption
Note: This is an in-company training course, specifically for teams within an organisation. If you are looking for individual training options, please contact us to discuss alternative learning pathways.
Course details
📅 Delivery format: In-company training (virtual or on-Site)
📍 Location: Available globally
👥 Designed for teams: Tailored for groups within an organisation
📜 Certification: ICAgile Certified Professional in Agile Marketing (ICP-MKG)
💼 Who delivers It? Bright’s industry-leading Agile marketing experts
Discover how agile marketing training will boost your team
Module overview
Getting agile
The guiding principles of agile marketing, how to get started and how to embrace the test, learn and build principles
Change makers
Securing leadership and stakeholder buy-in, managing change and how to overcome barriers to drive success
Audience development
Managing and converting audiences at each stage of the journey – from prospect, to audience and client marketing
Reducing friction
Optimising and making best use of existing tools and tech effectively to measure and learn from data and insights
Agile marketing in action
How to run projects the agile way. From forming a cross functional team and KPI setting to planning, running short experiment cycles and overcoming barriers at pace
Get Agile-ready – Train your marketing team today
If you’re ready to transform the way your marketing team works and gain a competitive edge, book our in-company ICAgile-accredited Agile marketing training today.
Take a look at the impact agile marketing training and activation has had on our clients…
Who is ICAgile
ICAgile’s vision is that organisations around the world enable and inspire everyone in them to create a better future for those around them.
ICAgile believes that an organisation’s journey toward business agility requires shifts to an empowered, human-centric culture that sparks creativity and innovation. Learning has the power to transform people and, by extension, establish this culture that enables people to create a better future for their customers, employees, partners, and more. Therefore:
ICAgile’s mission is to create transformational learning that ignites agility across organisations.
Meet our agile marketing accredited trainers
Sian Heaphy
Providing her deep expertise in agile, data, experimentation and continual improvement and its practical application across marketing teams.
Lydia Kirby
Bringing her expert facilitation skills, energetic attitude, and deep understanding of the application of agile marketing at scale to this core training course.