Developing a name for a new product or solution is a big responsibility. A good name will help entice your ideal customer, convey the product’s value and increase brand awareness.

Here’s our steps for getting it right.

At Bright, we’ve supported many B2B marketers to craft a new name for their solution. It can be an expensive mistake if you get it wrong, so if you’d like an expert to support you throughout the process, please get in touch.