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Effective and agile communication in leading organisational change

April 30 @ 12:00 pm - 1:00 pm

Available on-demand – Watch recording

Are you introducing new technology, pursuing a new strategic direction, undergoing rapid business growth or implementing a business restructure?

If so, these are all significant change programmes that rely on buy-in from your employees to ensure success. But, how do you develop a communications strategy that will increase productivity, employee retention, and customer satisfaction during times of change and disruption?

Our expert speaker panel include: Emma Sinden, Content and Comms Director at Taulia, Zoë Merchant, MD at Bright and Natalie Cannatella, Comms and Content Strategist at Bright.

In this panel discussion we explore the vital role of communication in driving successful organisational change. In today’s rapidly evolving business landscape, the ability to effectively communicate strategies and engage stakeholders is paramount to achieving desired outcomes. We delve into the intersection of strategy and action, offering practical insights and guidance on how to craft compelling messages, foster buy-in, and inspire action at all levels of the organisation. 

In this session, we cover: 

  • Linking effective change communication to business success 
  • The cost of communication failures 
  • Developing a strategic communication plan 
  • How to ensure communications land with employees and drive the change needed 
  • Measuring & showing value 
  • Examples of where communication has or is driving change