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Maximise your marketing effectiveness: How to get more from your marketing

Now available to watch on demand.
In this session you’ll learn how to improve the effectiveness of your marketing machine, including:

👉 People: Improving ways of working, determining future skills and developing a growth culture
👉 Process: Optimising your operating model to improve revenue and customer centricity.
👉 Data: Achieving optimal RevOps and KPI setting
👉 Tech: Maximising the value from your existing martech stack and optimising GenAI opportunities

Effective and agile communication in leading organisational change

Now available to watch on demand.
Significant change programmes rely on buy-in from your employees to ensure success. But, how do you develop a communications strategy that will increase productivity, employee retention, and customer satisfaction during times of change and disruption?

In today’s rapidly evolving business landscape, the ability to effectively communicate strategies and engage stakeholders is paramount to achieving desired outcomes. We delve into the intersection of strategy and action, offering practical insights and guidance on how to craft compelling messages, foster buy-in, and inspire action at all levels of the organisation. 

How to boost the effectiveness of your marketing function

Online

It'll be a packed 30 minutes where we'll be sharing practical insights and advice on game-changing strategies that will supercharge your marketing dept. Helping you to uncover hidden growth opportunities and eradicate your inefficiencies.

Free

Growing audiences and driving engagement in B2B publishing, media & events.

Online

Calling all marketers in the B2B publishing, media and events sector - this online event is for you!

In this expert panel discussion, we'll be chatting with industry leaders who'll be sharing their insights and expertise on:
👉 How to turn unknown audiences in to loyal, engaged communities
👉 How to cut through the noise with compelling narratives and storytelling
👉 Practical ways to test, learn and adapt faster