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From metrics to meaning: Showing the value of brand and demand in B2B
From metrics to meaning: Showing the value of brand and demand in B2B
Join our expert panel of B2B marketing leaders as we dig into:
-How to stop the cycle of one-and-done campaigns
-Why brand can (and should) drive pipeline
-Practical, always-on frameworks that don’t burn out your team
-How to connect brand and demand to boost CLTV and revenue
-How to break down silos and work towards common commercial goals
If you’re trying to educate the business, prove marketing’s value, and deliver consistent performance across brand and demand – this is your session.