Bright Ideas

How to boost the effectiveness of your marketing function

Senior marketing leaders – Supercharge your marketing department with the game-changing strategies that can unleash hidden opportunities and eradicate inefficiency.

Watch on-demand to gain expert advice on:

  • What you gain with a more effective marketing function
  • The top 3 most important factors to transform your marketing function effectiveness
  • The proven tools to help you on your journey – including one we’ll give you for free!
  • How to get started

This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!

Speaker: Lydia Kirby, Marketing Transformation Director and ICAgile Certified trainer


Download: Marketing Effectiveness Reframe Cards

Reframe Cards enable you and your team to have a different kind of conversation, re-think strategies or tactics and highlight learnings that you can take forward to optimise and generate better outcomes.

These Reframe Cards are focused on having conversations to help improve your marketing effectiveness, and empower your team to challenge their thinking. By changing their frame of mind to continually learn and grow, you can yield real business results and make a positive impact on your businesses bottom line.


Reading list

We’ve curated collection of inspiring and insightful reads and podcasts to help you boost the effectiveness of the marketing function within your organisation.

Access the reading list

Alaina RobertsHow to boost the effectiveness of your marketing function

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