Welcome to a curated collection of thought-provoking reads and podcasts as a retrospective of 2023. Embark on a journey through the realms of AI, agile marketing, design thinking, and growth mindset with our carefully selected recommendations.
AI Insights for content marketers
Articles:
- Seven ChatGPT experiments content marketers should test now – Uncover ideas from InformaTech on experimenting with ChatGPT for compelling content and enhanced market research.
- Black Mirror meets marketing: The ethical implications of AI Delve into privacy and ethical concerns around AI from Informa Tech.
Podcast:
- The future of search in B2B marketing – Join Kate Cox, CMO at BrightBid, in a podcast exploring how AI is set to revolutionise search engine marketing for B2B.
Activating agile marketing
Book:
- Agile Marketing” by Neil Perkin – Explore adaptive marketing principles and practices, offering guidelines to redesign marketing structures fit for today’s changeable environment.
Design thinking unveiled
Books:
- Alchemy: The magic of original thinking in a world of mind-numbing conformity by Rory Sutherland – Discover the alchemy behind original thinking with insights from TED Talk superstar Rory Sutherland.
- Value proposition design by Alexander Osterwalder et al – A practical guide to creating compelling value propositions using design thinking for business growth.
Podcast:
- Design together” hosted by Abby Guido – Explore how design thinking can solve complex business problems, including marketing challenges.
Embracing a growth mindset
Books:
- Start with why & leaders eat last by Simon Sinek – Gain insights into leadership with Simon Sinek’s renowned works.
- Mindset: How you can fulfill your potential by Carol Dweck Delve into the concept of mindset and its impact on personal and professional growth.
Podcasts:
- Adam Grant: ReThinking – Engage with Adam Grant’s podcast exploring innovative and transformative ideas.
- Elizabeth Day: how to fail – Join Elizabeth Day in her podcast that celebrates the wisdom that comes from failure.
Dive into these resources to prepare yourself for 2024. Each recommendation is carefully chosen to enhance your understanding and inspire insightful discussions.