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Download your Marketing effectiveness reframe cards
Reframe Cards enable you and your team to have a different kind of conversation, re-think strategies or tactics and highlight learnings that you can take forward to optimise and generate better outcomes.
These Reframe Cards are focused on having conversations to help improve your marketing effectiveness, and empower your team to challenge their thinking. By changing their frame of mind to continually learn and grow, you can yield real business results and make a positive impact on your businesses bottom line.
Marketing Effectiveness: Recommended reads
Check out our suggested reading list of articles, reports and videos to help take your marketing effectiveness to the next level
On-demand video on Maximising your marketing effectiveness
- People: Improving ways of working, determining future skills and developing a growth culture
- Process: Optimising your operating model to improve revenue and customer centricity.
- Data: Achieving optimal RevOps and KPI setting
- Tech: Maximising the value from your existing martech stack and optimising GenAI opportunities
- Emily Nicols, Group Marketing Director, Informa Markets
- Sian Heaphy, Certified Agile Trainer and Director, Bright
- Zoe Merchant, Managing Director, Bright
Meet the speakers
Emily Nicols
Group Marketing Director, Informa Markets
Emily Nicols is a seasoned marketing professional with a passion for driving growth and creating impactful campaigns. As Group Marketing Director at Informa Markets, Emily has successfully implemented comprehensive marketing plans that have consistently delivered measurable results.
Sian Heaphy
Accredited Agile Marketing Trainer and Director
Sian uses agile methods to encourage creativity, curiosity, and data-driven decisions in marketing. She works with teams to design experiments, gain insights, and achieve business goals. Sian promotes continuous improvement through experimentation and learning.
Zoë Merchant
Managing Director, Bright
Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.