Agile marketing in action: clients and case studies AllAgile MarketingCommunicationsContent and creativeData and researchEngineering & manufacturingFintechLead generationMarketingPeoplePublishing & eventsPXStrategyStrategy newTechAll Agile Marketing Communications Content and creative Data and research Engineering & manufacturing Fintech Lead generation Marketing People Publishing & events PX Strategy Strategy new Tech Driving results through strategic brand evolution: CCi’s brand refreshBright developed a bespoke agile marketing training and activation programme, tailored to the teams specific requirements and incorporating use cases that the ADP ESI marketing team would use as the pilots to activate the new ways of working and thinking. Embracing marketing agility: ADP’s strategic leap forward with BrightBright developed a bespoke agile marketing training and activation programme, tailored to the teams specific requirements and incorporating use cases that the ADP ESI marketing team would use as the pilots to activate the new ways of working and thinking. Delivering seamless change communications to support Informa’s growth accelerationWhen Informa set out to accelerate digitisation as part of its strategic growth plan, and re-platform its media sites, Bright was chosen as the programme’s change communications partner. Agile marketing training drives 123% revenue increase for Informa Pharma showcase eventInforma Markets undertook a significant agile marketing training programme to upskill their marketing teams with the help of Bright’s certified agile marketing trainers, and achieved outstanding results from their lead pilot programme. 100 days to implement Agile Marketing foundations within Informa PLC’s Pharma Marketing divisionUnveil the first 100 days of Informa Pharma’s Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights. Accelerating GTM plans with agile marketing ways of workingHow the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience. Transforming the adoption of new ways of working through change communicationsTransforming the adoption of new ways of working through change communications Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident8,500+ hours of data literacy training across 33 countries in one day. 5,500 team members became a more data confident workforce and obtained their Green Belt certification. Agile experimentation achieves 1030% increased engagement, 273 leads and 213% ROITo drive subscriptions for a global B2B digital media company, Bright implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions. Exceeding ARR £400k targets with agile marketing approach for SaaS businessBreaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway’s known and new audience personas. Securing new pipeline and over £125k investment within 6 weeks for community platform ZapnitoWatch the Video! High impact 6 week agile-lead demand generation campaign was established across the UK, US and Europe with a rapid, iterative approach to optimise key messages and nurture investors towards conversion. Transforming underperformance by embedding an agile marketing modelCase study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace. 80% of new video tech adoption thanks to agile employee engagement programme An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme. Value proposition development launched within 4 weeks thanks to agile ways of working.TECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks. Agile marketing approach helps to attract 1200 event registrationsCase study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline…they did better than that! 205 C-suite leaders downloading whitepaper thanks to agile marketing support from BrightHow a virtual marketing team supported growth through a scalable and transferable agile marketing model. Increasing sales pipeline by 40%Increasing brand awareness, partner engagement and pipeline for Oracle Managed services provider. Positioning and re-brand for London City AirportBright was challenged to help increase awareness, loyalty, and revenue to compete effectively through their two most prominent marketing elements: website and advertising. Dinner date sparks 700% ROIHow i-movo used agile marketing to put on an leadership dinner bringing together senior retailers for lively debate and discussions that achieved 700% ROI! Increasing leads by 800%How an agile marketing transformation built an in-house marketing team that significantly increased leads and built a brand ripe for acquistion. Lead generation for cloud applicationTECHNIA successfully validated and launched a hybrid PLM solution to quickly generate valuable sales pipeline within the UK and Nordic markets with its partner Dassault Systemes. Cracking media coverageAn agile approach to communication outreach drives value coverage for Red Badger, enhancing its reputation and delivering leads resulting in new business. Developing a strong brand identityUsing agile marketing to test, learn and iterate to develop a new brand identity and tone of voice for a leading ServiceNow consultancy. Employee engagement successSupporting digital transformation and change by increasing adoption of digital collaboration technologies. Rebranding for logistics consultancyUsing agile marketing to create a dynamic new brand for a logistics and supply chain consultancy. Engaging creative commsHow agile marketing helped an innovation consultancy significantly increase its influence, reputation and sales pipeline with a creative communications. Agile marketing drives repositioningHow Mint Digital used agile marketing to understand market perception and create a customer centric repositioning strategy. Partnership fuels growthHow an agile approach to partner marketing delivered joint campaigns achieving 200% ROI and cemented MavenWire as a go to Oracle SCM partner. Zoe MerchantOur Work09.30.2016
