The challenge

Zapnito needed to build a pipeline of investors to pursue for its seed-round funding while also raising interest and awareness of the company within the investor community. It was also key to build the CEO’s personal network for future brand-building and sales opportunities.

Method

• A 6 week agile-lead demand generation campaign established across the UK, US and Europe.
• Rapid, iterative approach to optimise key messages and nurture investors towards conversion.
• Established audience motivations and analysed the data to curate highly engaging and targeted communications.

Results

• 28 qualified, opted-in leads who were actively investing
• 16 new meetings with prospective investors
• 12 new angel investment groups
• £125,000 in confirmed investment after 6 weeks
• 320 warm contacts within the target criteria
• Over 100 positive responses