Communication that drives behaviour
The right message at the right time
Not getting through? Make an impact with consistent strategies and energised messaging to build long-lasting relationships with employees, influencers and clients. We’ll ensure the right message lands at the right time, in the right place, by mapping out the buyer journey and creating target personas.
Driving company change and cultural shifts can be a challenge, and how you communicate internally can make the difference between a successful business transformation or causing chaos and confusion with a lasting business impact. We’ll show you how to articulate business value in compelling propositions and differentiators that inspire change and encourage collaboration.
Drive change
Motivate your team to support organisational change and marketing transformation
Support agility & resilience
Communicate and collaborate better internally and externally to land your message
Engage your audience
Understand what motivates and engages your employees, prospects and clients
Revamp to re-energise — Audit your buyer journey today
Services to help you communicate effectively
See the services we offer to help you stay relevant, change up your messages and use the right comms channels to drive change internally and build relationships externally with your key audiences:
Persona creation
Understand the pains and needs of key segments in your audience
Buyer journey mapping
Find out how customers interact with your brand to improve your strategy
Communications strategy
Plan when and how to effectively communicate
Change management
Prepare, equip and motivate your team to adopt agile ways of working
Employee engagement
Turn the apathetic into advocates to support change and build the right culture for your business
Rapid proposition development
Quickly and clearly articulate how your product or service will help your clients and prospects
Bright is always coming up with creative ideas of how we can communicate and engage the different audiences across BCG. They understand our culture and how to work around constraints to get results.
Need proof?
See how our clients developed communications to drive change and innovation.
