All posts tagged: Resources

Empowering your transformation – importance of change enablement

Are you encountering resistance when going through business change and transformation? Perhaps you’ve started on your transformation journey and are encountering confusion or stagnation. We’ve seen it first hand, and that’s why we’re excited to present our exclusive on-demand content for the Smarter Marketer panel event.

Our panel brought together the brightest and best minds in the industry to dive into the world of change enablement and how you can bring your team on the journey to realise the power of change enablement.

We want to give you as marketers the power to do great work – check out our Smarter Marketer Event on change enablement; a 45 min panel discussion featuring the savviest marketers in B2B and can share their secrets behind seamless transitions, how to cultivate adaptability whilst boosting productivity and team morale.

Missed the session, watch it on demand!

Access the reframe cards – empowering transformation edition

Get started with change enablement with our reframe cards – purposely created to help you and your teams cultivate adaptability, and boost productivity, morale, and engagement in your change and transformation programmes.

Meet the speakers

Nick Sunderland

Nick, Director of Programmes at Boots, is an experienced leader who recognises the importance of change enablement in driving effective transformation. With an MBA focused on strategy from Edinburgh University, Nick is a skilled business development professional who brings valuable knowledge and experience to the table. We look forward to gaining insights from his expertise on change enablement.

Lucia Adams

Meet Lucia, an experienced transformation leader, consultant and coach. Lucia has over 25 years’ experience in companies such as: Bauer Media Group, The Times and Sunday Times as well as running her own consulting business supporting a wide variety of businesses and sectors.

Alex Jefferies

Alex is a change enablement expert with over a decade of experience in communications, culture, and change. Their passion lies in creating impactful and timely content and communications that drive positive change.

Zoe Merchant

Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies, Zoë founded Bright to help tech, engineering and consulting firms get the most from their marketing investment. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.

Reading List

Watched the panel and interested in hearing more? Check out our extended list of design thinking in marketing resources:

Books:

Atomic Habits by James Clear
A great book that highlights how small changes can grow into such life-altering outcomes, uncovering simple hacks that have a revolutionary effect.
Make Change Happen by Ian Coyne
This book delves into the secrets of successful, well-managed change, from ideas to implementation.
Do Disrupt: Change the Status Quo or Become It by Mark Shayler
A fantastic book that helps create or refine ideas and take them concept to market.
What You Do Is Who You Are – How to Create your Business Culture by Ben Horowitz
This book delves into the all important question, how do you create and sustain the culture you want? Sharing how to make your culture more purposeful.
Switch by Chip and Dan Heath
A great book focusing on change and why we insist on seeing the obstacles rather than the goal.
Contagious Culture by Anese Cavanaugh
A great read that focuses on improving your leadership presence, setting yourself up for success and creating a space to share your vision.
Leading Change by Kotter
This book focuses on the 8-step process that every company must go through to achieve its goal.

Articles, podcasts, and videos:

Think Fast, Talk Smart by Stanford Business
Join Matt Abrahams, lecturer in strategic communication, as he sits down with experts from across campus to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.

April 28, 2023 Sian Heaphy Leading Change

When and how to apply design thinking in your marketing

Be more curious, creative, and inject innovation. All things as marketers we’ve constantly been told to do bring to our thinking as we address the challenges of a highly competitive market. Great advice, but how do you actually do it?

We chat to Victoria Hardiment (Marketing Director, Informa Markets) and Neil Preddy (Customer Strategy & Planning Expert) and they reveal how leading marketing teams are using design thinking to inject innovative action into marketing activity.

We want to give you as marketers the power to do great work – check out our Smarter Marketer Event on design thinking; a 40 min panel discussion featuring the savviest marketers in B2B and can help you discover how you can take your marketing to the next level.

Missed the session, watch it on demand!

Access the reframe cards – design thinking edition

Get started with design thinking with our reframe cards – purposely created to help you and your teams utilise design thinking tools and frameworks to better understand your customers, improve team collaboration and optimise marketing effectiveness.

Meet the speakers

Sian Heaphy

Sian uses agile ways of working to help businesses be more creative, curious and use data to transform their marketing and deliver business outcomes.

Lydia Kirby

Lydia is passionate about showing tangible value for marketing and finding creative solutions to business problems. She loves working in partnership with clients and sharing learnings from her work with agile marketing methodology.

Victoria Hardiment

Victoria is an experienced marketer who oversees the marketing strategy and operations of Informa Markets as their marketing director. She has incorporated design thinking into her impressive career, putting the focus on the customer to inform her decisions.

Neil Preddy

Using data to solve problems, find opportunities and make better decisions, Neil is a product leader and marketer with global experience of building analytics and big data platforms for CPG companies and retailers like Unilever, Procter & Gamble, Tesco and Amazon.

Reading List

Watched the panel and interested in hearing more? Check out our extended list of design thinking in marketing resources:

Books:

The Design Thinking Playbook by Michael Lewrick and Patrick Link – This book offers a step-by-step guide to applying design thinking to solve complex problems in marketing and other areas of business.
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by Jack J Phillips, Frank Q Fu, Patricia Pullam Philips, Hong Yi – This book provides a framework for using design thinking to measure and improve the ROI of marketing initiatives.
The Lean Startup by Eric Ries – This book is a classic on how to apply the principles of lean startup methodology to create and launch successful products or services.
Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith – This book offers a practical guide to creating compelling value propositions using design thinking so they resonate with customers and drive business growth.
The Design Thinking Toolbox by Michael Lewrick, Patrick Link, Larry J. Leifer – This book offers a comprehensive set of design thinking tools and techniques for solving business problems, including marketing challenges.
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory Sutherland – a recommendation from panelist Neil Preddy, discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Articles, podcasts, and videos:

DOAC: E165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland – In this podcast episode, Rory Sutherland shares his insights on how Apple and Tesla apply design thinking principles to create successful marketing campaigns.
Design Thinking 101 hosted by Dawan Stanford – This podcast series features interviews with design thinking experts and practitioners, offering insights and best practices for applying design thinking in various contexts, including marketing.
Design Together hosted by Abby Guido – This podcast series focuses on how design thinking can be applied to solve complex problems in business, including marketing challenges.
Telling More Compelling Stories Through Design Thinking by Tai Tran – In this article, Tai Tran shares his insights on how design thinking can help marketers create more engaging and impactful brand stories.

March 8, 2023 Paul Keegan Agile marketing mindset

Adopting a Growth Mindset: The Key to Meeting Changing Needs

Do your team dwell on failures, focus on what hasn’t worked and repeat the same mistakes? Then this panel discussion is for you!

Many organisations promote a fixed mindset amongst their employees without knowing they do so. This frame of mind makes teams reluctant to change and dwell on ‘failure’ rather than taking learnings and pushing forward in a clear direction.

As markets continue to evolve and change, it’s critical that your employees adopt a growth mindset. This way of thinking encourages your team to find solutions, learn from their marketing activity and enables them to keep pace with the market.

Encouraging employees in your organisation to make this psychological switch can help generate impactful business outcomes and drive greater marketing effectiveness, which is now more important than ever.

All the resources from our Growth Mindset discussion in once place!

Watch the panel discussion
Grab a copy of our Reframe cards
Check out the reading list

How do you cultivate a growth mindset?

We invited marketing leaders to join our panel to share their thoughts on how cultivating a growth mindset can help empower marketing adaptability in a changing market. Our People and Account Director, Alexandra Jeffries spoke with:

Pippa Van Praagh, Product Strategy & Enablement Director at Reward Gateway
Emily Clark, Head of Data Partnerships at Informa
Zoe Merchant, Managing Director at Bright

During the panel, they unpacked how to navigate continually changing markets and how to push forward as a business, they also shared their key strategies for cultivating a growth mindset and fostering curiosity amongst their team.

Meet the speakers

Alex Jefferies

With over a decade of communications, culture, and change experience, Alex is passionate about delivering impactful, timely and considered content and communications that drive positive change.

Zoe Merchant

Zoe is  a passionate believer in staying ahead of the competition with resilience, adaptability, and curiosity. Zoe’s extensive agile marketing knowledge means she can turn every challenge into an opportunity.

Emily Clark

Emily has bridged the divide between marketing and data transformation since 2018, translating and facilitating change management in a multi-national, multi-brand organisation.

Pippa Van Praagh

Pippa’s passion is helping businesses build products and solutions that truly change behaviour and developing a growth mindset is just the start.

February 7, 2023 Bright Studio Agile marketing mindset

Agile marketing leadership: game plans

Our game plans are designed for those who want to build resilience and deliver game-changing marketing at pace. One page is all you need to increase ROI and transform your ways of working. Designed as an overview of the 30 minute bootcamp sessions, the topics cover everything from sprint leadership to building emotional connections in B2B.

The perfect tool if you want to optimise your marketing and inject agility without watching a full webinar.